WALLY-WOOD
In what is a complete public relations disaster, Wellington International Airports Chief Executive Steve Fitzgerald has decided to erect a huge 3.5 metres high and 28m wide Wellywood sign on the hillside next to the Miramar Cutting.
However stupid as this idea is, I somewhat disagree with the other points the article made:
Branding expert Wayne Attwell, from Bold Horizon, said the city's overall brand was sophisticated and encompassed its culture and environment. "The sign is positioning the city as `We are Wellywood. We are a bit try-hard. We are a bit behind the times. We are a follower.'
"I think personally it is quite crass and it's going to downgrade the overall perception of Wellington as a sophisticated city. A big bold sticking-out sign will also look pretty trashy."
Say what? Wellington sophisticated? I beg to differ. Too many bureaucrats and sickly lefties reside there for it to be even close to sophisticated. Lets not be silly about it but the sign will be tacky but it won't drag Wellington down that much.
However stupid as this idea is, I somewhat disagree with the other points the article made:
Branding expert Wayne Attwell, from Bold Horizon, said the city's overall brand was sophisticated and encompassed its culture and environment. "The sign is positioning the city as `We are Wellywood. We are a bit try-hard. We are a bit behind the times. We are a follower.'
"I think personally it is quite crass and it's going to downgrade the overall perception of Wellington as a sophisticated city. A big bold sticking-out sign will also look pretty trashy."
Say what? Wellington sophisticated? I beg to differ. Too many bureaucrats and sickly lefties reside there for it to be even close to sophisticated. Lets not be silly about it but the sign will be tacky but it won't drag Wellington down that much.
Labels: silly buggers, Wellywood
posted by Clint H at
Saturday, May 21, 2011
1 Comments:
Put it up I say. It'll go well with other aesthetically challenged structures like the Beehive and TePapa. It'll suit Wellington in general . . everything apart from the airport, the Basin Reserve and the Caketin is on a hill, one way streets everywhere, the wind.
In short; a cunt of a place.
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